The 57 Chevy was the brainchild of General Motors chief engineer Ed Cole. Cole wanted a fresh new design for the 1957 model year, one that would attract an increasingly affluent customer base. To this end, he gave it the 57 a host of updated features. These included a restyled dashboard, revamped tail fins, and air ducts that were rerouted to the headlight pods. Cole gave the vehicle a sportier stance by using 14 inch wheels.
By itself, any of these changes would have been substantial. When taken together, they created a look that captured everything that was great about the decade of Eisenhower. It’s impossible to look at a 57 Chevy without imagining it parked in front of a drive-in restaurant with Bill Haley or Elvis tunes playing on the a.m. radio. Add a waitress on roller skates and some guys wearing black leather jackets to the picture and you have an image that’s both classic and eternally cool.
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