Thursday, October 25, 2018

57 Chevy Bel Air

No discussion of classic cars would be complete without mentioning the legendary 1957 Chevrolet. In many ways the 57 Chevy is the classic car – a symbol that has risen to iconic status around the world. Nothing else is as quintessentially American as this legendary vehicle. Nearly 60 years after its introduction, it continues to captivate a global audience of enthusiasts.
The 57 Chevy was the brainchild of General Motors chief engineer Ed Cole. Cole wanted a fresh new design for the 1957 model year, one that would attract an increasingly affluent customer base. To this end, he gave it the 57 a host of updated features. These included a restyled dashboard, revamped tail fins, and air ducts that were rerouted to the headlight pods. Cole gave the vehicle a sportier stance by using 14 inch wheels.
By itself, any of these changes would have been substantial. When taken together, they created a look that captured everything that was great about the decade of Eisenhower. It’s impossible to look at a 57 Chevy without imagining it parked in front of a drive-in restaurant with Bill Haley or Elvis tunes playing on the a.m. radio. Add a waitress on roller skates and some guys wearing black leather jackets to the picture and you have an image that’s both classic and eternally cool.
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